Capital Group, the $2.6 trillion mutual fund giant, plans to launch a slate of fully transparent ETFs in the first quarter, one of the last of the major asset managers to relent by offering the low-cost product to clients.
The Los Angeles-based firm will release six exchange-traded funds covering strategies ranging from value to growth, Capital Group said Tuesday.
The firm prepared its entry into the $6.6 trillion ETF business earlier this year by recruiting Holly Framsted, a former BlackRock Inc. managing director, to lead the effort.
After years of sticking with mutual funds, it shows that investor appetite for the product is becoming too hard to ignore. With Ark Investment Management’s Cathie Wood proving that transparent, active management can succeed in the ETF industry, mutual fund managers such as Dimensional Fund Advisors and Federated Investors are also debuting new products to capitalize on the torrent of cash flowing into ETFs.
“Maybe they thought the ETF thing would fade away or reach a peak, but this year has shown it might be early innings,” said Bloomberg Intelligence ETF analyst Eric Balchunas. “The past couple years of flows have turned even the most hesitant firms into believers. Clearly ETFs are really desired right now.”