For $3 each, a man sells 933 selfies as NFTs, and the collection is now worth millions.

Ghozali Ghozalu, 22, from Indonesia, has become an overnight celebrity in the non-fungible token (NFT) space after selling pictures of himself on OpenSea.

The collection, dubbed “Ghozali Everyday,” features selfies taken by the 22-year old every day from when he was 18 to 22, covering a span of 2017 to 2021. Ghozali sold the pictures at 0.001 ETH ($3.25) and they took a few days to sell out.

“It’s really a picture of me standing in front of the computer day by day,” Ghozali described the collection on OpenSea.

Yet during the sale a few NFT collectors piled in and it somehow became a meme. So far today, the collection has seen 194 ETH ($560,000) in sales. 

Ghozali Everyday even cracked the top 40 on OpenSea’s 24-hour trading volume rankings with a 72,000% gain in activity according to data from the NFT marketplace.

The cheapest NFT in the collection is on sale for 0.475 ETH ($1,500) as of the time of writing. With 933 NFTs in the collection, Ghozali Everyday’s floor is worth close to $1.4 million, a massive jump from the $3,000 the Indonesian made in the primary sale. A few hours ago, the floor rose to just shy of 1 ETH ($3,250), putting the value of the collection at that time around $3 million.

The interest in the Ghozali collection is in keeping with the massive NFT trading volumes that has characterized the start of 2022. In only the first ten days of January, OpenSea recorded over $1.36 billion in volume and could be set for a new all-time high in monthly trading volume.