Wema Bank Plcfurther to enhance its position in the financial services sectorng opportunity for an experienced professional to join the Wema Bank team in Lagos, Nigeria.
The Head, Credit Cards Business is a multifaceted role that encompasses marketing, sales, and superior customer support. The primary objective is to boost credit card sales and ensure customers receive the highest level of service, including information dissemination, advocating for their needs, and resolving any concerns or complaints related to credit card usage.
1. Building and Establishing the Credit Cards Business: The incumbent will be responsible for building and developing the bank’s Credit Cards Business.
2. Marketing Strategy and Product Development: Develop a comprehensive marketing strategy, product value propositions, pricing, and positioning for a range of credit card products.
3. Brand Visibility: Collaborate with Advertising and PR agencies to ensure the brand and products have high visibility and a strong market presence.
4. Product Design and Promotion: Oversee product design, packaging, communication, promotions, and customer insights to maximize the appeal of credit card offerings.
5. Activation and Retention Programs: Develop and implement programs aimed at increasing card spending and improving the percentage of card revolvers.
6. Engaging with Card Schemes: Establish a close working relationship with card schemes to ensure compliance, stay updated on emerging trends, and leverage these relationships for the bank’s advantage.
7. Co-branding and Affinity Programs: Lead initiatives to co-brand and establish affinity programs to expand market share.
8. Operational Excellence: Monitor operational processes and propose reengineering where necessary to enhance efficiency and customer satisfaction.
9. Customer-Centric Approach: Prioritize customer orientation, service standards, and service quality to ensure customers have an exceptional experience with Wema Bank credit cards.
10. Market Exploration: Continuously explore the market to identify opportunities for increasing business profitability.
11. Sales Team Management: Plan, direct, and manage the sales team to drive results and achieve the bank’s objectives.
12. Regulatory Compliance: Ensure the bank complies with all regulatory authorities’ requirements related to credit card operations.
– A Bachelor’s Degree in a Business or Scientific discipline is often preferred.
– Strong background knowledge and experience in sales, business, or marketing, preferably within the banking sector.
– Prior exposure to credit card marketing and product development is a significant advantage.
– Profound knowledge of technical and non-technical brand and product information and the ability to effectively articulate the value to consumers.
Application Closing Date
Interested candidates have until the 26th of October, 2023, to submit their applications.
How to Apply
This exciting job opportunity at Wema Bank Plc presents a unique chance for a talented professional to contribute to the growth and success of one of Nigeria’s most enduring and respected indigenous banks. Wema Bank is committed to providing exceptional financial services and is eager to welcome individuals who share its vision for excellence. Apply today to be a part of this dynamic team!