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Home Cryptocurrency

Melania’s Cryptocurrency Launch Hits Trump Coin Hard, $6 Billion Market Value Lost

Bolarinwa Mathew by Bolarinwa Mathew
January 20, 2025
in Cryptocurrency, Money Market
Reading Time: 2 mins read
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In a surprising turn of events, the meme coin associated with President-elect Donald Trump, known as TRUMP, faced a sharp decline in value shortly after the launch of a rival cryptocurrency by Melania Trump.

On Sunday, TRUMP’s value plummeted by over 40%, dropping from approximately $72 to below $39 by evening, according to data from CoinGecko. This sudden dip resulted in a staggering $6 billion loss in market capitalization, which earlier that day had peaked at $14.5 billion.

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The sell-off pushed TRUMP out of the top two meme coins by market value, allowing Shiba Inu (SHIB) to reclaim its second position. Earlier in the day, TRUMP had momentarily surpassed both SHIB and PEPE to join the top tier of meme coins. Despite the setback, TRUMP rebounded slightly, reaching $46, marking a 68% increase over the past 24 hours.

Melania’s Coin Makes a Splash

Melania Trump’s announcement of her own meme coin, MELANIA, shook the crypto market. Sharing the launch on social media platforms X and Truth Social, Melania declared, “The official Melania meme is live,” linking to a website where the cryptocurrency could be purchased.

The Solana-based MELANIA token rapidly gained traction, achieving a valuation of $12 billion within three hours of its launch, as per Dexscreener data. However, blockchain analysts have raised concerns about the project, noting discrepancies in token allocation details and security issues on its website.

Blockchain Concerns

According to Bubblemaps, an alarming 89% of the MELANIA token supply was initially owned by a single wallet before being divided among four wallets, contradicting the allocation details listed on the project’s website. Experts suggest the MELANIA token and TRUMP coin were created independently by separate teams, with no direct collaboration.

Blockchain engineer Cygaar criticized the MELANIA project, labeling it an attempt to “grift” and pointing out its lack of robust security and professional execution compared to the TRUMP coin initiative.

A New Era for Crypto?

The launch of these tokens coincides with the appointment of David Sacks as the crypto and artificial intelligence advisor in the Trump administration. At a recent “crypto ball” event, Sacks heralded a new chapter for U.S. crypto innovation, declaring an end to regulatory “terror” and a fresh focus on advancing the industry.

As the Trump family dives deeper into the crypto space, the rivalry between the TRUMP and MELANIA tokens underscores both the potential and pitfalls of meme coin ventures. Whether this marks a transformative moment for cryptocurrency or a fleeting fad remains to be seen.

Tags: Donald Trump
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