Microsoft has announced that it will be dropping Twitter from its advertising platform next week after Twitter’s recent announcement to charge a minimum of $42,000 per month for its API users.
Microsoft has stated that their Smart Campaigns with Multi-platform and Digital Marketing Center (DMC) will no longer support Twitter starting April 25, 2023. The move will affect users’ ability to access their Twitter accounts or create, schedule, or manage tweets through Microsoft’s free social media management service. Despite having the money to pay the new charges, Microsoft has not elaborated further on its decision, leading to speculation that it is a statement in response to Twitter’s new pricing scheme.
Twitter owner Elon Musk has threatened legal action against Microsoft, citing their licensing agreement with AI outfit OpenAI as illegal, alleging that they trained their AI models using Twitter data.
The move comes at a difficult time for Musk, who is working to win over advertisers after reportedly losing over half of Twitter’s top 1,000 advertisers following his takeover of the platform in late 2022.