Twitter has recently revealed its latest move to combat spam in Direct Messages (DMs) by imposing daily limits on the number of DMs that unverified accounts can send. The social media giant stated that this measure is part of its ongoing efforts to enhance user experience and reduce unwanted messages in users’ inboxes. However, specific details about the daily limits are yet to be disclosed by the company.
To enjoy unlimited DMs, Twitter users will now have to subscribe to the Twitter Blue plan, which comes at a monthly cost of $8. This subscription will grant users unrestricted access to DMs and other premium features, incentivizing users to sign up for the paid service.
Unverified accounts, in this context, refer to users who have not opted for Twitter Blue subscription, thereby subjecting them to the proposed DM limits.
While Twitter’s anti-spam initiative aims to improve user satisfaction and overall platform experience, it could have wider implications for the company’s competitive position in the ever-evolving social media landscape. Restricting basic functionalities like unlimited DMs may lead some users to explore other platforms, potentially affecting Twitter’s active user base.
This decision is part of a series of significant changes made to the platform since its ownership under Elon Musk. Notably, Twitter introduced a rate limit on the number of daily posts visible to users, effective from July 1, to counter data scraping and system manipulation.
In addition to the DM limit, Twitter also rolled out content monetization settings in April, allowing creators to monetize various forms of posts globally. Furthermore, starting next month, the popular program TweetDeck, which enables users to monitor multiple accounts simultaneously, will be accessible only to verified users.
These updates align with Elon Musk’s aim to boost Twitter Blue subscriptions and enforce restrictions on users who opt out of the paid plan. By introducing these changes, Twitter is seeking to strike a balance between monetization and user experience.
Explaining the new message setting, Twitter clarified that with the feature enabled, messages from followed users will arrive in the primary inbox, while messages from verified users not followed will be directed to the message request inbox. The platform also assured users that those who had previously set their permissions to allow message requests from everyone will be migrated to the new setting, but they retain the option to switch back at any time.
As Twitter continues to implement these updates, the user response and potential impact on the platform’s popularity and revenue will be closely monitored by industry experts and users alike.